The general objective of the call is to inform citizens, farmers and non-farmers alike and to promote information about the Common Agricultural Policy (CAP), including the national CAP Strategic Plans (i.e. the policy and its benefits for the citizens of the EU).
The proposals submitted should provide coherent, objective and comprehensive information measures, reaching a significant number of citizens in the EU, providing them with a factual, accurate and well documented overall picture of the benefits of the CAP for citizens, EU agriculture and the environment.
The key issues and messaging should be fully consistent with Article 46 of Regulation (EU) 2021/2116.
The focus of the large-scale information and communication measures should be on addressing misperceptions and disinformation about European agriculture and the CAP, using facts and backed up with data with a view to raising public awareness