Estonian sustainable packaging company Woola announced a funding round of €2.5 million.
The company creates protective wool packaging to replace plastic.
141 million tonnes of plastic packaging is produced yearly, of which only about 14 percent is collected for recycling, and an even smaller fraction is actually recycled.
At the same time, up to 90 percent of sheep wool is burned or buried in European countries – amounting to 200,000 tonnes of wool that goes unused every year in Europe because it’s too coarse for the textile industry.
Woola | Sustainable Postal Packaging – Bubble Wrap Alternative